Scolding & punishing your reactive dog makes his/her reactivity WORSE, not better. Here’s why: Reactivity is often a fear-based response to triggers. What triggers? Your dog can be reactive towards: • People • Other dogs • Other animals • TV and objects • Cars and other vehicles • … Your dog is reactive because he/she has negative emotions attached to his/her triggers. Imagine what happens when you scold your beloved dog when he/she’s already scared… → More reactivity… → More intense reactive be