As you’re reviewing your 2025 marketing and planning for next year, don’t forget your email marketing! Mailerlite just released its latest bench marketing report. Here’s what you need to know: Average open rate: 43.46% Average click rate: 2.09% But don’t look at your open rates. Look at your click rates. Why? Apple and other companies have enacted privacy policies that inflate open rates, which means they aren’t a reliable indicator of much anymore. Click rates, on the other hand, that is what y
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