Livvy Smith • Relationships • Coach on Instagram: "It feels sweet when a man texts you “good morning” every day. But psychologists call this “relationship ritualization.” Instead of creating real intimacy, a person relies on mechanical gestures. He doesn’t open up, doesn’t share plans, doesn’t bring you into his life — he just checks the box: “I showed up.” And you start to believe there’s connection, when in fact it’s empty routine. A 2021 study (Journal of Social Psychology) found that couples

RABT ™ | YOUR BRAND OUR DIRECTION on Instagram: "Branding Secret #49 – Ritualize the Experience. Want to know the genius secret behind Apple’s unboxing hype? It’s ritualization. The consistent, precise packaging… the slow reveal… the unique sound of the seal breaking… Apple doesn’t just sell a product— they brand the entire process. Every tiny detail reinforces the feeling of premium quality, care, and intention. The unboxing becomes a moment, a ritual people look forward to. Great brands create

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