@thepurehistory on Instagram: "The challenge is so nostalgic 🥹 The Ice Bucket Challenge! That was a viral internet phenomenon that took the world by storm back in 2014. It was a fun and unique way to raise awareness and funds for a very important cause - Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. Here’s how it worked: people would record themselves dumping a bucket of ice water over their heads, and then challenge their friends and family to do the same. The twist