Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports. There’s a new kind of energy in Lubbock. You can feel it in the corridors of Jones AT&T Stadium ...

The college football season is finally back and Texas Tech, one of the most intriguing teams, kicks off against the ...

Winter, who played basketball at Willian & Mary, has two decades of experience in sports law, but has specialized in NIL ...

Her NIL agreement with Texas Tech will reach seven figures annually, a source told ESPN. It's an unprecedented deal for a college softball player made possible by Texas Tech boosters John and ...

In a recent open records request made by KBTX, Texas A&M athletes were revealed to have banked $50.5 million in NIL deals from July 2, 2024, to July 1, 2025.

𝗧𝗥𝗘𝗡𝗗𝗜𝗡𝗚: Texas superstar QB Arch Manning is projected to earn $6.8M in NIL this year. Manning is officially the most valuable college athlete of All Time. He will be making ~$2.5M more than ...

September 1. It's a date that elicits many emotions for prospective college athletes, especially for those dreaming of ...