The National Hockey League has continued its renewed commitment to national team matches, with the World Cup of Hockey set to ...
The Renault-owned Alpine team is close to announcing sponsorships with MSC Cruises and American oil and lubricants brand ...
Macron has strengthened its investment in cricket with a five-year deal to manufacture kits for Cricket South Africa (CSA), ...
Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the ...
A decade into its sponsorship of Ultimate Fighting Championship (UFC), energy drink brand Monster Energy has doubled down by ...
Lega Serie A has taken Stats Perform to court over its abrupt withdrawal from a lucrative betting rights agreement. The ...
Telekom Srbija and United Group have called time on their years-long battle for sports rights supremacy, agreeing a deal ...
French football has entered yet another media rights crisis after the Professional Football League (LFP) commenced legal ...
The International Federation of Sport Climbing (IFSC) has agreed a wide-ranging pact with Iris Sport Media as the advisory ...
The Monaco Grand Prix, widely considered the most prestigious race on the Formula 1 calendar, is to have a title sponsor for ...
Password protection is the latest sector to draw interest from Formula 1 sponsors after Red Bull Racing concluded a deal with ...
New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are ...