Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...

Ironically it may have been a lack of promotion, not too much of it, that was Liquid Death’s problem. It makes sense for ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

Ongoing professional development and training was seen as a way to remedy a perceived lack of professionalism, with almost ...

In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

B2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...