Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

Thai hot pot giant MK Restaurant has surged to the top spot as Southeast Asia’s most beloved food brand in 2025, outpacing global powerhouses like KFC and McDonald’s.

OMD has appointed Ellen Griffin to the newly created role of president and global chief operating officer in a move designed to get ahead of escalating client complexity. While chief operating ...

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

The Hong Kong Shanghai Bank (HSBC) has hired John McDonald, group chief marketing officer at UBS, as its first global chief marketing officer. McDonald, who will join the business on October 1, will ...