After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Let's talk about the Dead Persuadable Voter Theory. It goes like this: Undecided voters aren’t offline. They’re disappearing.

Democrats suffered from underwhelming turnout among some of their most crucial voting blocs, according to an analysis of 2024 ...

Crowdpac, the online crowdfunding platform for political campaigns, is getting a major makeover ahead of the 2026 midterms.

To earn votes, you need name recognition, and a buy in for your message. That takes time the traditional campaign timeline ...

The voter registration and mobilization nonprofit Voter Formation Project is preparing to close its doors next month, the group’s chief executive announced. In an email to supporters, VFP’s Founder ...

Artificial intelligence is coming into its own in the politics business. A new study from 3D Strategic Research and Normington Petts commissioned by the American Association of Political Consultants ...