Ryan Reynolds' Maximum Effort marketing firm was behind Gwyneth Paltrow's viral Astronomer ad following the Coldplay kiss cam scandal ...

The Coldplay kiss cam drama has now also pulled in Ryan Reynolds’ company, Maximum Effort. With Gwyneth Paltrow having already made a surprise cameo as Astronomer’s “temporary spokesperson ...

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan ...

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. She has ...

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.