New Balance is on a roll with its latest drops, but it’s clear the NB204L has all the makings of a standout shoe. The New ...

New Balance has a new global ambassador in global superstar Rosalía.

Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Grammy-winning musician Rosalía has joined New Balance as an ambassador. She brings her experience as a singer, songwriter, ...

Rosalía sits down with Harper’s Bazaar to speak on her partnership with New Balance, her relationship to sports and style, ...

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

UPDATE (07/16): After leaking during Paris Fashion Week last month, Kith has officially confirmed that its New Balance 204L collection will be released on Friday, July 18, for $130 each. The drawing ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...

Basketcase Brings Pony Hair to the New Balance 204L: Presenting the Friends and Family sneaker at the Southern California label's Paris Fashion Week showroom.

New Balance has been dropping absolute fire lately. We've seen classics like the 2002R, 1906, and the 1960 cement their place as everyday staples. But hold on, a new wave of trainers is coming through ...