Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal.

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

As part of Maximum Effort’s deal with the studio, Reynolds is attached to star in and produce the previously announced feature film Boy Band, with Shawn Levy’s 21 Laps also producing.

About Maximum Effort Maximum Effort makes movies, tv series, content and cocktails for the personal amusement of Hollywood Star Ryan Reynolds. We occasionally share them with the general public.

Maximum Effort, a production company co-founded by Ryan Reynolds and George Dewey in 2018, has been granted creative control over the channel's content - with details to be announced shortly.

Maximum Effort, which maintains its first-look deal with Paramount Pictures, will also launch a linear channel on FuboTV called the Maximum Effort Network, over which the production company will ...

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV ...

Maximum Effort Channel is part of a multi-year partnership with Fubo and Maximum Effort that includes an exclusive first-look for unscripted TV series as well as a blind scripted deal. Maximum Effort ...

Maximum Effort is small and lean, with no red tape to cut through and no bureaucracy to get through. As with his movies, Reynolds keep budgets at modest levels. It means he has the ability to be ...