Talks between Atalanta and Inter Milan over Ademola Lookman have been at a standstill for almost a fortnight.According to Sky ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal.

That makes intuitive sense. Deciding to give up is always a benefits/rewards decision. If you’re creating a sales demo, you ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win Maximum Effort enlists Gwyneth Paltrow to reframe major public relations crisis with humor and star power.