Mattel introduced Hot Wheels Treasure Hunts in 1995. These are a limited number of special vehicles, randomly packed and shipped with other standard vehicles to stores.

Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials.

A box office hit could similarly help Mattel, which saw weaker than expected holiday revenue in the fourth-quarter of last year with net sales of $1.4 billion, down 22 percent year-to-year.

Hot Wheels-size Cybertruck Dubbed the “1:64 Cybertruck R/C,” this 3-inch toy is the same size as classic cars and can race on the Hot Wheels track. It’s recommended for ages 5 and up.

Mattel says it has produced 4 billion Hot Wheels since 1968. And Hot Wheels suffers none of the age angst afflicting Mattel's other icon, Barbie, the Norma Desmond of dolls.

I’m excited to partner with Mattel Studios, Warner Bros. Pictures, and Bad Robot to create an adventure that honors Hot Wheels’ legacy while driving it somewhere entirely new.” Whac-A-Mole ...

Mattel is specifically tying the app to Hot Wheels City, a set of 12 different mini-tracks that can all connect with each other's track. So kids will be able to pick a few they like and make a ...

Hot Wheels sales are on fire, powered by adult collectors and nostalgia The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

The Mattel Brick Shop will focus on cars, at least for starters. Each kit is accompanied by a matching 1:64-scale Hot Wheels vehicle and contains extra parts such as a second set of wheels to ...

Hot Wheels is rolling out toy versions of Tesla’s futuristic Cybertruck — including one that can simulate a cracked window. Toy giant Mattel launched pre-orders for two remote-controlled Cybe… ...

Elliot Handler, 95, a pioneering toymaker who co-founded Mattel and invented Hot Wheels, died July 21 of undisclosed causes. He died at his home in Century City, Calif., according to his daughter ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...