The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

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Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

Under E.l.f. Cosmetics’ Instagram post featuring the spot, commenters expressed their disappointment with working with the ...

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

Justin Rigney has over 25 years of professional dog training experience and was a Law Enforcement Officer for 17 years. He ...

Matt Rife is bringing his “Stay Golden” stand-up tour to both Little Caesars Arena in Detroit and Van Andel Arena in Grand ...

The latest news in brand marketing and creativity. Tapping into nostalgia is nothing new — both in concept and as a marketing tool. But this week’s crop of brand marketing and creative efforts have ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

Viral CNN Segment Highlights Disturbing Christian Movement. Bible Scholars Have Thoughts. She thought it was just another ...

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...