On October 1, Lego will release its latest Nintendo set, a 1:1 replica of the 1st-gen Game Boy. Pre-order it on Amazon now ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy.

To kick off SDCC 2025 in style, Lego revealed its latest Nintendo collab, as well as new sets from 'Wicked: For Good' and a killer new Arkham Asylum.

Right, now for those commercials. In 1989, when the Game Boy was arriving in the United States, the most wonderfully corny ad was launched in which a teenage boy and a robot, seemingly stood on an ...

The 1:1 Game Boy replica (of the O.G. device, not the Color, mind you) is set to release on October 1 of this year, and ...

San Diego Comic Con is here, and Lego has already stolen the show with its newest reveal. The new Lego Game Boy Kit is up for pre-order before shipping later this fall. Here’s everything you need to ...

After months of fan speculation, teasers, and leaks, the LEGO Game Boy has finally been revealed, and it showcases a modern build of a classic console.

On July 23, Lego announced the release of a Lego Game Boy Model Building Set, which is a near 1:1 scale replica of the original Game Boy, first released in 1989. The build is now available for ...

Lego and Nintendo have also recreated part of the original US Game Boy commercial using the set. It’s on Instagram, and you ...

A 1:1 recreation of the original Game Boy is the latest Lego Nintendo set, and it comes with two game cartridges and a hilarious ad. We hate to make you feel old, but the original Game Boy came out ...

The LEGO x Game Boy build is set to release on October 1, but you can preorder the kit now to make sure you get your hands on one as soon as it’s released.