If you’ve been waiting for a sign to finally grab a pair of those pillowy, cloud-walking HOKAs everyone’s obsessed with, this is it.

In short, they're a premium product, and they command a premium price. Many Hoka styles cost $150 or more, with some trail styles retailing for north of $200. They're rarely marked down, too — buying Hoka generally means paying full price. But not this Memorial Day weekend.

It’s also not just shoes you can indulge in this Memorial Day—athletic apparel like sports bras, high-performance running shorts, tank tops, and even socks are marked down. Scroll for the best Hoka Memorial Day deals, and save this space for updates throughout the holiday weekend.

Memorial Day is the official unofficial kickoff of summer, which means it’s outdoor walking and running season. Before you hit the pavement, though, you likely need to upgrade your walking sneakers from last year.

Memorial Day is already around the corner, which means boat days, barbecues, watermelon, and lots of sun—but it also means major sales. One of the best ones we've found thus far is from Hoka. So, if you're in the market for a solid new pair of walking shoes or running shoes this spring and summer to accompany the warm weather,

REI’s Anniversary Sale is back and better than ever this holiday weekend. The Brooks Ghost 16, our pick for the best overall running shoes, is currently 21% off. Capitalize on the Ghost 17’s recent release with Memorial Day savings. Our favorite walking shoes, the Hoka Clifton 9, are currently under 20% off in both Men’s and Women’s.