Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

E.l.f. Cosmetics issued a statement on Instagram following backlash for featuring controversial comedian Matt Rife in the ...

Matt Rife is one of the most controversial names in standup comedy. The former Wild 'n Out cast member parlayed early success ...