Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

In India’s influencer-driven, meme-amplified ecosystem, brand endorsements often double up as soft rebranding campaigns.