The auto giant is taking drastic steps to compete with China’s cheap electric cars. Even that might not be enough.

The automaker said it would spend $2 billion to overhaul a Louisville, Ky., factory to build a new line of affordable, ...

Analysts, on the whole, seem impressed with Ford’s plans to produce cheaper electric vehicles on its “universal EV platform.” ...

For the $30,000 EV to live, these mainstream SUVs competing in some of the hottest segments must die? While the idea of an ...

Ford announced that it will retool its Louisville Assembly plant in Kentucky to focus on electric trucks. Their goal: To ...

Henry Ford did not invent the assembly line, but he certainly jump-started a manufacturing revolution by using it to build ...

Ford just revealed its promised "Model T moment." The brand plans to unveil a midsize electric truck, which will be the first ...

Ford's CEO says the auto maker's latest multi-billion dollar investment is moving "completely different than" Henry Ford's ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

Ford doesn't believe leaving out comfort features like power windows is the right path to a cheap but profitable EV truck.

Ford announced they're putting billions into a Kentucky automotive plant to retool it to make EVs, starting with a midsize pickup that they say will be in the $30k price range.