The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was ...

DC Comics fans are well aware of the comic publisher's Trinity- Batman, Superman, and Wonder Woman- but WB CEO David Zaslav says the DCU has four pillars.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." By James Hibberd Writer-at-Large Originally ...

The Max era may be recalled as among the follies of WBD CEO David Zaslav, whose golden touch when he ran the Discovery networks has seemed to fall away after their 2022 merger with Warner ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The Trinity of Batman, Superman, and Wonder Woman are either cast or in the works within the DCU but what about the likes of ...

As stated before, Zaslav presided over a Q1 Earnings call in which he provided some insights into the DCU. In the call, he revealed the four heroes who will serve as the beating heart of the DCU: ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...