Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player ...

The Big 12 produced 31 draft picks in the 2025 NFL Draft, and the conference is still loaded with intriguing talent.

The Big 12’s two-day event in Frisco, Texas produced plenty of word salads but also a few comments from coaches that should resonate.

In its first season after expanding to 16 teams, the Big 12 had an unpredictable football campaign. Ahead of year two, we ...

Yormark said he expects ACC commissioner Jim Phillips to emphasize the same pro-5+11 stance when his conference starts its ...

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...

To open Big 12 media days, commissioner Brett Yormark said Tuesday that he is "doubling down" on the potential 5+11 CFP ...

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the ...

The WWE brand has crossed over with the Big 12 Conference in multiple ways the past few seasons, including top stars from WWE ...

There are no official Big 12 predictions going into this season, so there will be no last-to-first narrative like what ...

As part of the Big 12 Conference media days, ESPN’s Matt Barrie led a roundtable discussion that included the coaches in ...