Sydney Sweeney probably expected to sell denim when she signed on to promote American Eagle Outfitters Inc., not ignite a culture war. But her “great jeans” campaign is more than a viral moment. It’s a masterclass in how contracts,

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.