Columbus-based American Eagle Outfitters is in the news for an ad campaign featuring busty, blue-eyed, beauty Sydney Sweeney.

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

Sydney Sweeney is back on Instagram after the controversy surrounding the American Eagle ad campaign. She is currently ...

Until today, Sweeney's most recent Instagram post was made four weeks ago and consisted of her American Eagle spot. On ...

The controversy surrounding American Eagle Outfitters' campaign starring Sydney Sweeney has created a lot of noise for the ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...