We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

The rapidly expanding world of NA spirits just got a little bigger: Seven-time Formula One champion Lewis Hamilton launched ...

Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

After weeks of speculation, the smoke appears to be out of the bag for Lewis Hamilton's much-debated '08.08' announcement.

Get up to speed with the latest F1 news headlines, all in one place — from a major Lewis Hamilton announcement to a Bernie ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

“That’s how Almave was born,” the F1 star says. “ [It’s] a high-quality, non-alcoholic alternative that works for my lifestyle, without feeling like I have to give anything up.” ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...