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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...
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