In spring, Tennessee and five-star recruit Tristen Keys were mulling deals with Adidas. Now they could join forces under the ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug. 13.

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KNOXVILLE, Tenn. (WVLT) - The University of Tennessee has inked a deal with Adidas, promising a major investment in name, image and likeness deals with players, while also ushering in a new era of ...

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday. The partnership will be effective July 1, 2026 and Adidas will be the official footwear, uniform, apparel and ...

Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through 2015.

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.