Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Once again, Kanye West has done the impossible: his latest shoe release, the Yeezy BL-01 "Bully" continues the trend of minimalist bold designs to redefine accessible footwear. Continuing from the ...

(JTA) – The sportswear giant Adidas has decided to sell off its remaining inventory of sneakers from Kanye West’s Yeezy brand and donate the proceeds to charity. The decision comes roughly ...