Ulta issues weak guidance, citing consumer uncertainty, rising competition and company missteps By Gabrielle Fonrouge, CNBC • Published March 13, 2025 • Updated on March 13, 2025 at 5:35 pm ...

Ulta Beauty issues stern warning as consumers switch gears. ... the foot traffic in Ulta’s stores declined during the quarter, ... KTOS Kratos Defense & Security Solutions, Inc. 45.84 +4.51 ...

The Street reports that Ulta lost 2% of its market share to Sephora in Q4 of last year. Sephora has gained popularity with teens and tweens, due in part to viral videos on TikTok .

In fact, the company plans to open 200 new stores by 2027, Ulta said in a news release. “We remain confident in and excited about the future of Ulta Beauty,” CEO Dave Kimbell said in the release.

Summary. Ulta Beauty will increase the store count by 4% in 2025, and the lower valuation makes share buybacks more effective. Ulta lost market share for the first time in 2024, but the company is ...

Ulta Beauty on Thursday issued weak guidance for the year ahead as it navigates a series of internal missteps, rising competition and what it called "consumer uncertainty." Stream NBC 5 for free ...