Related: Taco Bell's new menu bets big on value, lower prices. And despite those categories not being its primary focus, the ...

About a month after introducing Crispy Chicken Strips in tacos and burritos, Taco Bell has come up with a barbecue sauce to ...

Taco Bell president Scott Mezvinsky said the new cafe concept is a way for the chain to elevate the customer experience.

Taco Bell Is Testing These ‘Premium’ $3 Menu Items at Select Locations for a Limited Time originally appeared on Parade.

For decades, having a go-to customized Taco Bell order has been a badge of honor for fans. In fact, well over half of all ...

Taco Bell fans in Indianapolis, IN are getting an exclusive first taste as the brand tests the new Luxe Value Menu — a ...

Taco Bell is moving forward with bringing five brand-new items to the market, and residents of one midwestern city will be ...

This summer, Taco Bell is rolling out a new beverage lineup that’s as bold as its tacos: Say hello to Refrescas, a six-drink ...

KANSAS CITY — Yum! Brands subsidiary Taco Bell is using menu innovation as a primary driver for sales growth. The company, which generated a record-high $1 billion in profit in 2024, is aiming ...

Taco Bell held its inaugural Live Más Live event Friday in a popup space on the Las Vegas Strip, harnessing a little extra energy from the city amid its Super Bowl revelry. The brand hosted about ...

Taco Bell is testing a proprietary, boldly seasoned plant-based protein. Meet the Cravetarian (sounds like vegetarian) Taco, featuring an all-new plant-based protein made from a pea/chickpea blend.

Taco Bell’s breakfast items account for 6 percent of the chain’s total sales, and “we plan on growing it from there,” the CEO says. The Biscuit Taco represents “the first real platform addition to the ...