Brian Niccol, renowned for revitalizing Taco Bell and Chipotle, faces challenges as Starbucks CEO. Despite a jump in stock ...

Starbucks CEO Brian Niccol is facing challenges nine months into his tenure, with stagnant shares and investor uncertainty.

Starbucks faced stagnating comparable sales and shrinking margins over the past years. Click here to read why SBUX stock is a ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks said it is looking for a strategic partner for its China business, as it reportedly has attracted offers for a ...

Starbucks is fielding offers for its China business, which could be worth up to $10 billion, according to CNBC. The ...

Shaun Rein says Starbucks has been making major strategic mistakes in China. He's convinced he can turn around SBUX in China.

Luckin Coffee, China's fastest-growing coffee chain, launches first U.S. stores in New York City as it continues global ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic initiatives.

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and ...

Niccol says the model is a foundational element of his turnaround strategy for the company, as he bets on an improved in-store customer experience to reclaim the sales growth that has eluded ...

Starbucks remains the world’s largest coffee chain, but the Seattle-based company has reported five straight quarters of ...