Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.

Apple and Google’s $20 billion deal, which sees Google serve as the default search engine on the iPhone, is under scrutiny. As we reported this morning, the United States DOJ is continuing its case ...

The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

Earlier this week, a federal court ruled that Google's lucrative default search engine deal with Apple violates antitrust law. Google plans to appeal the decision and the court hasn't provided insight ...

Tech giant Meta is reportedly looking at creating its own AI-powered search engine to reduce its reliance on existing search products, including Google and Microsoft’s Bing. The new search engine will ...

Have you ever found yourself frustrated with traditional search engines—endlessly scrolling through ads, irrelevant results, or worrying about your data privacy? In today’s world, where information is ...

3 Reasons Apple Won't Build a Search Engine The DOJ has made the ‘erroneous assumption’ that absent a mobile search deal with Google, Apple will simply enter the search market itself, Apple says.

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

The traditional linear path from awareness to conversion is no longer the norm. Users today interact with generative engines like ChatGPT, Gemini, and Perplexity, as well as voice interfaces and ...