Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Various factors, which differ across generations, are causing consumers to abandon even their most beloved brands.

Investors have long searched for economic clues in unconventional data. The TikTok generation is taking it to the next level.

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.