Hasbro quietly launched a new Peppa Pig-themed toy for preschoolers, and you can pre-order it exclusively at Walmart. Find out more about the Evie Peppa Pig Toys Oinks + Snuggles Baby Pig Interactive Baby Doll.

Peppa Pig has a new sister, Evie Pig, and Mummy Pig is doing just fine after giving birth. News from Peppa Pig’s family — including a signature heart-shaped birthmark for the newborn sister — came from the toy maker Hasbro on Tuesday, which may just have the ultimate million-dollar baby on its hands.

The arrival of Evie Pig has turned what seemed like a simple cartoon family into a global headline, creating one of the most talked-about marketing moments of the decade. Most recently, London's exclusive Lindo Wing welcomed the newest member of Peppa Pig's fictional family — a pink piglet named Evie.