Sneakerheads have praise and some tips for Nike and its efforts to turn around declining sales.

Shubman Gill made history with record-breaking double centuries during the Edgbaston Test. His choice to wear a Nike vest amid BCCI’s Adidas deal has sparked widespread debate.

After a 5 year lull, two of America's most influential brands have teamed up again to create a capsule collection that ...

Travis Kelce isn’t just an NFL superstar—he’s a marketing machine. This video highlights the best ads featuring Kelce, where ...

When Nike signed Indiana Fever star guard Caitlin Clark to a multi-million-dollar endorsement deal back in 2024, the ...

Nike is raising prices for US customers to offset an expected $1 billion cost increase from tariffs. Investors are taking the ...

Although Kipyegon’s gear is not available to purchase — yet — Nike will release a limited-edition color pack across its range of running shoes. Nike Until then, runners can shop a handful of Nike’s ...

Good afternoon, everyone, and welcome to NIKE, Inc.'s Fiscal 2025 Fourth Quarter Conference Call. For those who want to reference today's press release, you'll find it at investors.nike.com. Leading ...

Athlete commercials have shaped the advertising landscape in ways few other endorsements can match. They’re funny, intense, or just flat-out unforgettable. This lineup highlights the commercials that ...

Founded in 1877, making it the oldest and most prestigious tennis tournament in the world, at Wimbledon, any colour must be ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...