It looks like streaming service’s move to offer ad-supported plans is paying off; new research found almost half of ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Cord-cutting soared during the ...

The Trade Desk is a market leader in programmatic advertising, and continues to take market share in the industry. Click here ...

“While there is no one-size-fits-all monetization model for streaming, the most effective models align closely with content ...

Despite the mixed opinions, Netflix remains one of the best-performing stocks this year with a 33% share price increase YTD, ...

Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows ...

In 2026, the streaming service will begin showing ads created by artificial intelligence, which will be displayed either in ...

Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season ...

Netflix is the biggest streamer on the planet and only growing. They're pushing people to their ad-based service because it's cheap and brings in a ton of revenue for them.

The growth in ad-supported subscriptions has helped Denmark exceed 5 million paid subscriptions for the first time ever.

For the first time ever, the number of paid streaming subscriptions in Denmark has exceeded five million. According to ...