Ben Griffin’s quiet decision to change golf balls at the start of 2024 raised eyebrows across the PGA Tour, but it became the foundation for one of the breakout seasons of his career. Ben Griffin, the ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

That was the general response from Ben Griffin's friends on the PGA Tour upon learning he was switching to the Maxfli Tour X ...

Bridgestone is unveiling its 2026 Tour B line of golf balls and they have the entire Tour staff buzzing, including Tiger Woods.

Some notable gear transfers have occurred in 2026, with some big names introducing new equipment and clothing to their ...

Over the years in this space, we’ve examined the twists and turns of bygone OEMs and this edition of History’s Mysteries is ...

The inbox used to be full this time of year with equipment companies detailing their latest brand ambassadors. Here's why OEM ...

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" on its side stamp) after a four-year validation period across professional ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

To start the year, Callaway announced it’s revamping its flagship line of golf balls on the PGA TOUR with the 2026 iteration for the Chrome lineup. Already in the bags of players across the TOUR, ...

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

Paul Liberatore is the founder of Golfers Authority, which reviews the world's best golf products and gear. Callaway's latest Chrome lineup has arrived with three distinct options—the Chrome Soft, ...