“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

What's old is new again. Max is now HBO Max — reversing a polarizing rebrand that happened two years ago. Warner Bros. Discovery announced its streaming service's new-ish name at its annual ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.