Addleshaw Goddard’s Paris managing partner is turning culture, client loyalty, and smart global strategy into a playbook for ...

Have you ever heard the devastating story of Hachikō the dog? This heartbreaking tale is evidence of a dog's deep and lasting devotion.

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

Discover how appraisal costs ensure product quality by detecting defects and maintaining brand reputation through inspections and evaluations in quality control.

You may have heard that Verizon has given special discounts to loyal subscribers over the years. Is there any truth to this, and is there really a discount for loyal customers? The answer is a bit ...

When our children grow up, fall in love, and start their own families, the circle of relationships expands in sometimes complicated ways. In-laws can become cherished allies—or, at times, difficult ...

TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." Google has pushed a minor update to its search quality raters guidelines PDF ...

The biggest U.S. airlines make billions of dollars from their loyalty programs and branded credit cards, which some analysts believe are now essential to the businesses. By Niraj Chokshi ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...