Those even casually familiar with hip-hop have already long-known Cash Cobain as one of the most-promising, fastest-rising rapper-producers in the game. A week since Justin Bieber’s Swag released, the rest of the music world may be getting to know that too.

In the course of Justin Bieber’s nearly twenty-year career, his music has come to be somewhat immaterial to his celebrity. For many, he is an almost Kardashian-like figure, whose songs are encountered in environments of poor taste: the grocery store,

Music journalists Emilie Hanskamp, Natalie Harmsen and Reanna Cruz discuss the pop star’s new album and what he’s trying to tell us about himself.