The South Korean entertainment label, HYBE, who is behind groups like BTS, SEVENTEEN, and LE SSERAFIM has officially ...

Images courtesy of HYBE Latin America SANTOS BRAVOS finalists (L-R) Jonah Garcia, Priano, and Alex Mandon Rey. A key part of ...

Big Machine Label Group on Monday (July 7) launched a new imprint called Ascend Music in partnership with music industry ...

Discover how vibe marketing blends AI and creativity to automate workflows, personalize engagement, and redefine modern ...

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Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Vibe marketing is redefining the future of marketing, shifting from clicks to connection, as brands partner with creators to ...

The latest brand strategy news and updates for marketing industry professionals.

As blockbuster drug patents edge closer to expiry, pharma companies must pivot fast - rethinking how they invest in, support, and scale established brands for a new commercial era.