A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

‘Find Gen Z on Snapchat’: A new hub for Gen Z marketing Already spending $200 billion and projected to drive a staggering $2 trillion by 2035, Gen Z is a cohort brands can’t afford to ...

Finally, Snapchat is getting a flurry of new analytics metrics for creators. They’ll now be able to see data on their returning viewers, top content, total view time, views by traffic sources (within ...

To unlock the full benefits of creator partnerships, the best marketers are learning to treat creators as true creative partners.

In addition, Snapchat also tends to work best as a marketing strategy for DTC brands who can use the app to drive traffic to an e-commerce app or webpage. Since a Snapchat account allows marketers to ...

Snap aims to expand its creator offerings through a partnership with Later, which manages social media and influencer campaigns in which creators receive commissions for posting sponsored content.

Creator marketing platform #paid has announced an expanded partnership with Snap Inc., introducing a new integration that connects Snapchat’s creator community with brand partners across North America ...