As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

"The Jesus Broker" was shot over six days in Memphis and delivers "a cinematic experience on a cellphone," its ...

Arabian Post -Arabian Post Staff -Dubai ArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant milestone that positions the UAE-based ad-tech firm at the ...

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Snapchat’s social listening tool somewhat resembles Google Trends, which the search giant introduced in 2006 to show the popularity of keyword searches. By providing more transparency into the ...

In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go through the parts and steps of creating a marketing plan. #marketing # ...

This divide not only exposed the contrasting nature of the two events but also underscored the broader segmentation within the creator economy itself: scale vs. intimacy, polish vs. presence, ...

Execs at two The Brandtech Group agencies wanted to make it easy for brands to gain visibility into the ways that large language models perceive them - and how their products compare with competitors.

Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.

Dotdigital becomes the first customer experience and data platform to acquire and invest in an influencer and affiliate marketing platform, helping brands diversify acquisition channels and drive ...