While this is the first time in 10 years that the Budweiser Clydesdales have been featured in the top-rated ad for the Super ...

As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve ...

Nike returned to the Super Bowl after nearly 30 years with a 90-second spot “So Win” featuring WNBA stars Caitlin Clark, A’ja ...

Early Nielsen data and a projection from Fox and the NFL showed 126 million viewers watched Sunday's telecast of the ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

Super Bowl LIX features standout commercials, including Dunkin's star-studded ad with Ben Affleck and Mountain Dew's quirky Baja Blast spot.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

A look behind the scenes of how a Clydesdale horse featured in a Super Bowl ad on Sunday was raised and trained to appear in the commercial.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...