With box office recovery still years away, Wanda Film is betting on co-branded IP events, immersive lobbies and social-first ...

People attend the Chinese culture night event at the Chinese Embassy in Kuwait in Hawalli Governorate, Kuwait, Nov. 26, 2025.

Tencent, China's leading game company, saw its overseas revenue rise to more than 20 billion yuan ($2.8 billion) for the ...

Shimao ruins, an important prehistoric site located in Northwest China's Shaanxi Province Photo: Courtesy of National ...

The Yellow River not only carves out majestic natural landscapes but also irrigates a brilliant culture and civilization. We ...

At the ancient capital of 13 dynasties, history transforms from static exhibits into immersive, hands-on experiences — ...

The Museum of Fine Arts in Budapest on Thursday opened one of the most significant Chinese cultural exhibitions ever held in Hungary, presenting more than 150 ancient artworks from the Qin and Han ...

Explore the fascinating symbolism of Chinese foods and how they represent luck, prosperity, and family unity during festivals ...

From immersive experiences to merchandise inspired by popular IP to innovative interpretations of intangible cultural ...