Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

There was also a dance floor, a ton of Barbie doll sets and accessories as party favors, and a pink Kaavia-Barbie cake, which ...

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

Mattel's highly anticipated 'Wicked' doll collection has been pulled from the shelves after fans spotted an X-rated mistake ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

If you want to smell like a vampire or have your microwave meal tell you if you’re more Glinda then Elphaba, there’s a product for that ...

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

Wicked' is coming out in theaters on November 22, and there's no better time to get invested in the fictional world by buying ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...