ALDI’S latest Specialbuys will have kids and their parents rushing to stores as the best-selling Bluey chairs return to shelves. This weekend, the supermarket will launch a huge toy event ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

In honor of the doll's 65th anniversary, Stanley is releasing eight new Barbie-themed versions of their viral Quencher ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

The Toy Hall of Fame is part of the Strong Museum of Play in Rochester, New York. The Hall dates back to 1998, when the inaugural “class” included Barbie, Legos, Play-Doh, marbles and seven other ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

After making a cameo in Barbie as a merman version of Ken, WWE wrestler-turned-actor John Cena has set up his next Mattel ...