Competition in footwear is heating up as established leaders Nike (NKE) and Adidas (ADS.DE) are beginning to lose market share to newer competition such as On (ONON) and Deckers (DECK).

Adidas, whose sponsorship of each World Cup is estimated to cost about $100 million, predicted a “modest increase” in sales and marketing costs in 2014 due to the competition, without giving ...

Adidas' Plan to Take Over America Involves Recruiting Its Competition In an interview, adidas explains how they're looking to design to make a shift in the US marketplace.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...