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Irish Star on MSNSports brand worth $1 billion wants to challenge Nike, Under Armour in NCAA
The partnership space for the NCAA has long been dominated by Nike, Adidas and Under Armour, but British sportswear brand ...
While Serie A might be known for timeless classics from clubs like Juventus and Inter, here are five exciting and different ...
MLS NEXT today announced initiatives for the 2025-26 season that are designed to elevate the highest level of player development in North America. Notable on-field initiatives include new playing time ...
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How OT Select quickly became a marquee event for the country's top women's basketball recruits
ATLANTA-- As women's basketball continues to grow, younger players are getting more opportunities to develop and prepare for ...
Liverpool’s transfer spending has taken them beyond £290m this summer - with sporting director Richard Hughes overseeing a ...
Sanders impressed in his NFL debut last week against the Carolina Panthers with 138 passing yards and two touchdowns. However ...
One of Kansas basketball's biggest rivals just set up an official visit with a top Jayhawks' recruiting target.
The NC State women's and men's cross country programs have unveiled their 2025 competition slate, as announced by Director of ...
Adidas partnership has been successful for years and it seems it will continue to be so. The Whites are delighted with the ...
Under Armour Lacks Competitive Advantage, but Association With Global Athletics Provides Opportunity
Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...
If you’re looking for a starting quarterback announcement, Tennessee football’s second fall scrimmage was not the determinant ...
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