Dr. Martens appointed Adidas's Carla Murphy as its new chief brand officer from July 1, reporting to Chief Executive Ije Nwokorie. The iconic British footwear and clothing brand said Thursday that ...

German sportswear maker Adidas held back on Tuesday from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around U.S. import tariffs was making it ...

Adidas warned Tuesday that steep U.S. tariffs are raising costs across its entire U.S. product range ... Trump is 'trying' to do Trump tries to change the script on the economic promises that ...

However you pronounce adidas, the company’s CIO, Andreas Hubert, wants you to know that it’s not only possible to sustainably create and deliver over one billion products each year ...

Trump has also threatened tariffs on Vietnam, which is the main manufacturer of Adidas products globally ... corporate strategy, consumer trends, and regulatory changes, Helen also covers ...

Adidas AG (ADDDF) is making significant strides in innovation, particularly in running shoes, with products ... changes in tariff rates, which could affect consumer demand and pricing strategies.

Adidas' announcement follows a global trend toward ethical and sustainable fashion, where Nike, Puma, New Balance, and Diadora also ended the use of kangaroo leather in its products in recent years.

Major American and international companies, including Walmart, Adidas, and Best Buy, are preparing to raise prices on a wide ...

Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” The new product category comes as ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product ...

Topsports receives more than 80% of its revenue from selling Nike and Adidas products in China ... a part of brand owners' direct-to-consumer strategies. We also believe Topsports provides ...